Attraction Marketing on Facebook is a highly effective way to build rapport with prospects. Sadly, most marketers fail to learn the right way to do this.
Just as TV commercials interrupt a really good program and cause you to be annoyed, blatant pitches on Facebook that scream “join me – make $30k in one week without doing anything” are even more of an annoyance.
The only people those kinds of posts attract are those who are desperate … not those who are seeking a genuine, legitimate way to work from home.
So what is attraction marketing? It’s building rapport with people so that they come to you instead of you hunting them down like a hungry predator.
I’m only looking for people who are looking for me. -Joe Schroeder
Attraction marketing is being genuine, being the real you, sharing your ideas and inspiration. You attract what you give to others.
So, now that you have a clearer understanding of what attraction marketing is … how do you build rapport with prospects on Facebook?
There are endless ways to do this in your posts. Here are some of the best examples of attraction marketing posts for Facebook:
- Positive Quotes
- Motivation
- Inspiration
- How to’s on marketing
- Personal adventure/Family/Team
- Entertainment
- Comedy
- Trivia
- Controversy
- Social Proof on your success
- Social Proof on your team’s success
- Piggyback Marketing
- Value-based hangouts/webinars/conference calls
Heads up! What you give away, you get to keep.
Give value, positive ideas and inspiration. You’ll attract the same into your business.
Refrain from complaining. This is the #1 killer of attraction marketing. If you’ve been consistently posting content, using the examples above … and one day you go on a rant about how life sucks, how this person mistreated you, how your company goofed up on your commissions … that is the one post that will stick in the minds of your prospects, and cause them to look elsewhere for someone who has a better outlook on life.
Facebook is a great platform to experience attraction marketing.
If these tips helped you see more clearly how you can build rapport with prospects on Facebook, leave a comment below … or better yet – share this with your team.
Here’s to YOU being a magnet!
Trisha
p: 573-881-6715
f: http://facebook.com/trishajbarnes
e: trisha@nakedhippiesroadtrip.com
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P.P.S. Excited to learn more about generating leads on Facebook? Pick up this valuable training today for less than the cost of pizza and a movie! http://fbleads.nakedhippiesteam.com/
Finally, just one more thing to share with you… and this is for those who are rockin on Facebook, using attraction marketing to build rapport with prospects. Building rapport is the first crucial step; building your list is next. What are you doing to add people to your list so you can communicate with them on a regular basis?
This is the system we use to do that. We create capture pages (like the ones in the links above); we collect emails that go into the autoresponder; we send out daily emails filled with value and inspiration and training to keep our list engaged, to lead them to the great products we have to offer.
Get the PLS system here. http://nakedhippiesteam.com Everything you need is in one place … PLUS when you join us in PLS, you will be added to our private membership group where additional training and support is provided … all to help you build your business to last for years to come.