Facebook Strategy to Increase Your Network

On March 26, 2015June 6, 2016 By Trisha BarnesIn List Building, Marketing Tips, Social Media MarketingLeave a comment

This one Facebook strategy to increase your network absolutely works.

Perhaps you’ve noticed Facebook changes its rules and algorithms about as often as the weather changes in Missouri.

Not too long ago, everyone clamored to get as many friends as possible. The ultimate goal – then – was to get to 5,000 friends.

Now, we’re being instructed to unfriend those who don’t engage on our page. To remove the “dead weight.”

I agree that the number of friends doesn’t determine your level of success. This is true especially when you understand that many of those profiles who have the abundance of friends used a 3rd party service to acquire them.

So, if the numbers don’t matter, what does?

Engagement is what Facebook likes and what Facebook promotes.
The more people you have engaging on your posts, the more your posts will show up in your friends’ and followers’ Newsfeed.

Your content should be relevant, helpful, thought provoking and definite value driven – that is, if you are building a business by using the Facebook platform.

The next question is – what Facebook strategy works to increase your network.

In this video, Diane Hochman teaches the better way to network on Facebook.

Facebook is such a great platform for marketing and it starts with building relationships with people – real relationships that give both parties the opportunity to communicate and network without pitching each other in every message.

Use Diane’s strategy to increase your presence on Facebook.

Here are a few suggestions of great leaders to follow:

Frank Kern
Eric Worre
Rob Fore
Franco Gonzalez
Diane Hochman
Ray Higdon
Mike Dillard
Ben Settle
Ash Ambirge
Darren Hardy
Kimberly Castleberry

As more people become aware of you through this Facebook strategy, you will attract the right people to what you have to offer, in a natural, non-threatening way.

What other strategies do you use to network on Facebook?

trisha barnes naked hippies roadtrip.us — Here to help you GROW your business!

Trisha
p: 573-881-6715
f: Connect with me on Facebook

P.S. One more suggestion … subscribe to the Naked Hippies Newsletter! Keep up with our Naked Hippies Roadtrip travels and adventures AND receive timely and helpful tips and training to grow you and grow your business. http://youfoundus.nakedhippiesteam.com

Easy Sketch Pro – Fun Tool for Creating Unique Whiteboard Animated Videos

On March 24, 2015June 6, 2016 By Trisha BarnesIn Marketing Tips, Social Media Marketing, Work From AnywhereLeave a comment

Easy Sketch Pro is a fun tool for creating unique whiteboard animated videos in a quick and easy way.

After spending a little time watching tutorials, I began the process of putting together a quick marketing video.

Here’s the finished result:

This is a great tool especially if you are too shy to get in front of the video camera.

But, it’s also great for creating a video marketing message in a different way that stands out from all the others.

Easy Sketch Pro 2 is available for $29 to download.

Once you learn the basics of adding text and images, you’ll soon begin to learn more about adding your own photos and animating your text and images to a greater degree.

The possibilities are only limited to your creativity.

Get it today and begin the fun!

Trisha
p: 573-881-6715
F: Message me on Facebook

P.S. Now, if you watched the video, you can’t help but see that the VIP Lounge provides exactly what you need to grow your business.
With over 700 members, we are changing lives with the simple system and training that keeps you growing instead of glowering with frustration.

Click the banner below to get access to VIP Membership.

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Keeping it Simple with Video Apps

On March 20, 2015June 6, 2016 By Trisha BarnesIn Marketing Tips, Social Media MarketingLeave a comment

There are endless video apps for your phone to help you with creating great videos.

Yes, endless apps with all kinds of cool features for adding more snap or fun to your videos.

I’m the kind of person who likes to keep things simple and these two apps were solutions for what I needed: a way to create a quick video using the photos from our travels and a way to flip the camera from me to the scenery while I was filming.

Majisto

The best feature of Majisto is the automated video creation.

Majisto is a free app for phone but is also available for your desktop. It’s a done-for-you video creation tool.

Majisto’s automated video editing turns your photos and videos into a movie collage. You just choose the pics and video clips you want to use and the tool puts them all together in a video for you.

Majisto’s algorithms take a virtual look at all of the video and photographs you upload for your movie and breaks down analysis on three levels – visual analysis, audio analysis and storytelling.

It utilizes what they call emotion guided editing techniques to edit your Movie together.

You can choose from a variety of themes and music to create a unique personal video.

Here’s the very first “test” Majisto video I created using pics from our roadtrip early last year.

MoviePro

The best feature of the Movie Pro app is that you can switch the camera during filming.

You will find that sometimes while you are talking into the camera, maybe as you’re taking a walk, you want to show your viewers what you’re seeing.

It’s kind of clumsy to maneuver your camera around during filming a video … your hands get in the way of the lens, you give your viewers a topsy turvy spin while you flip the phone around … and sometimes you fumble around and drop the phone. YIKES!

This app solves that dilemma by allowing you a quick tap on the screen to switch the view. Easy – breezy!

This video was shot using MoviePro and illustrates how I was able to flip the camera from me to a peek under the hood of our truck.

There are a ton more features on the MoviePro app like being able to zoom, take stills, adjust volume while filming. It also has editing capabilities. But as I said, it was the camera flipping feature that I needed.

I realize there are more video apps that I could be using.

For me, it’s the learning curve for this ol’ hippie chick that keeps me going back to the familiar. My kids and grandkids master these apps in micro seconds (and roll their eyes at me when I say “you can do that on your phone?”)

This recent article gives a list of the top video IPhone video apps for 2014 and I must admit, it’s tempting to download a few more to my phone.

Here’s the dilemma. I know how easy it is to get distracted with the fun of creating. My graphic design passion can pull me into a vortex of creation where time evaporates while I play and design and create visual delights.

But, in the end, you are not making videos to be considered for an Academy Award. You are making videos to get a message out to your followers and prospects and that’s it.

It’s not the coolness that sells, it’s your content, your message. Bells and whistles can be distracting, so be careful of this.

Bottom line is this: keep it simple so that you can efficiently and effectively get your message out.

Just curious, do you have a favorite video app that you use?

Trisha
p: 573-881-6715
f: Connect with me on Facebook

P.S. Stay tuned for more tips and training in this series on Facebook video marketing. Subscribe to our Naked Hippies Newsletter so you don’t miss the upcoming (and previous) articles:
http://fbvideos.nakedhippiesteam.com

Internet marketing is the best way to create job security.

Screencast-O-Matic the Free Screen Capture Tool

On March 19, 2015June 6, 2016 By Trisha BarnesIn Marketing Tips, Social Media MarketingLeave a comment

I love this free screen capture video tool from Screencast-O-Matic.

This is a great tool to use to create basic training videos PLUS …

if you are camera shy and not yet comfortable being in front of the camera, this is your answer.

Let me show you in this video how easy it is to use Screencast-O-Matic.

I used Screencast-O-Matic to create this quick training on how to brand your photos using PicMonkey.

This is a great resource far less expensive than Camtasia and it works well for most purposes.

Get Screencast-O-Matic here.

Try PicMonkey here.

Tomorrow, I will share my favorite video apps. You’re going to love the one that allows you to switch the camera during the recording.

Are you making videos yet?

These statistics should propel you to grab the camera:

Videos increase engagement, click thru rates and conversions.

Check these statistics … prepare to be amazed:

The average internet user is exposed to an average
of 32.3 videos a month
The click thru rate is increased by 96% when a video
is included with an introductory email
1/3 of all online activity is watching videos
Your website is 50 times more likely to appear on
the first page of search engine results if it includes
videos
A video is shared 1200% more times than links and
text combined
80% of online visitors will watch a video while only
20% will read content in its entirety

We’ve still got lots more ground to cover on Facebook Video Marketing. Stay tuned!

What questions about making videos do you have right now?

Trisha
p: 573-881-6715
f: Connect on Facebook

How to Turn a Powerpoint into a Video

On March 18, 2015June 6, 2016 By Trisha BarnesIn Blogging, Marketing Tips, Social Media MarketingLeave a comment

For those who are camera shy, this will show you how to turn a powerpoint into a video.

In this video, I am using Powerpoint 2007 and Windows Movie Maker 12. Powerpoint comes with Microsoft Office, so there is a cost to it. But Movie Maker 12 is free.

Here’s the link to download the movie maker.

In this video, I took a recent Facebook post and turned it into a video by adding the text and more pictures to the powerpoint.

You can do this with blog posts or any kind of step by step training you wish to share.

NOTE: I know I’ve said your videos should be brief, but training videos are different … they require a little more time to explain how to do something. Just be sure you have a mix … lots of short videos with longer training videos added in.

Let me show you how fun and easy it is to turn a powerpoint into a video:

Here’s the finished powerpoint in video form:

Tomorrow, I will be sharing the free screen capture video tool that I used to make this training video!

Trisha
p: 573-881-6715
f: facebook.com/trishajbarnes

Previous Facebook Video Marketing articles:
Facebook Algorithm Change Promotes Native Videos
42 Content Ideas for Video Marketing

https://nakedhippiesroadtrip.us/facebook-algorithim-change-promotes-native-videos/

42 Content Ideas for Video Marketing

On March 17, 2015June 6, 2016 By Trisha BarnesIn Marketing Tips, Social Media MarketingLeave a comment

42 content ideas for video marketing for those who have hit a wall and can’t think of a single thing to record.

Sometimes you just hit a wall and can’t think of anything worth recording. Rest assured, the possibilities are endless. Here are 42 content ideas you can use for your video marketing.

NOTE: if you need convincing that videos are really worth your time and effort, read this.

Who are you?
Tell your viewers who you are and what you are all about.
This is a great video to use in response to friend requests. (here’s my example)

Tell a story from your life experiences that illustrate the point of the video.
Record yourself reading something inspirational.
Record yourself reading one of your blog posts.
Answer questions that repeatedly come up from your teammates.
Teach how to do something.
Address common excuses people have for not taking action.
Show how you use the different tools you are using to grow your business.
Report on an event – either one that you attend in person or attend online.
A day in your life … video your entire day, then edit it or speed it up
Do a FAQ about your product/business/service
Don’t have questions available? Use Yahoo or Quora to grab relevant questions that you can answer.
Do a SAQ … questions your prospects SHOULD ask
Create a series of videos on one topic such as my 31 Days of Transformation
Talk about what you wished you knew then that you know now.

Do a review of a book you’ve recently read that would benefit others
Give your top five book recommendations and why
Create a testimony for someone who has helped you
Review a product you are using
Invite people to a free training, webinar, conference call
Invite people to subscribe to your newsletter
Create a challenge or a contest for your viewers or teammates
Share an experience that was painful to go through, but you learned a valuable lesson
Ask a what if question (similar to the excuses idea)
Interview someone who is influential
Do a series of interviews asking the same question of each person
Present statistics that will affect the future of your viewers (such as consumer debt, retirement funds, college loan debt, unemployment, etc)
Give the basics for getting started in the industry … what to look for in a sponsor or company
Do top ten lists for anything relevant to your business
Share a story of a teammate’s success and edify them
Do on the spot surveys … stopping people on the street and asking a simple question like “what would you do if time and money were no object”
Do a series on what you are grateful for
Do something wacky and adventurous and record it.(I call these my virgin experiences – things I’ve never done before!) Here’s my bra burning video where I celebrated quitting the 8-5.
Storyboarding … record a video of you using a whiteboard to illustrate a concept
Holiday greetings – every holiday is a great opportunity to create a video message
Tour the back office of your product/service/company … show people what’s available
Solicit questions from your viewers … do an Ask Me Anything video to elicit engagement
Announce an upcoming product release
If you dare, record a video on a controversial subject
Do a series on the top ten tools you use in your business
Introduce new teammates and share the excitement you hold for their success
Record unpacking a new product or book

INSIDE TIP: Use YouTube as a resource for content ideas. Type a keyword in the search bar and see what comes up in the drop down. There’s some valuable titles and content ideas there.

One of the best techniques I’ve learned to be consistent with creating videos is to announce a series that you will be doing. Could be 7 days or 30 days on a particular topic. Your announcement to the public creates accountability for you to follow through each day.

Some of these tips suggest interviews which you might think is impossible because you do not live near that person. Solution? Use Google hangouts. That’s what I did for this recent interview with Greg Kuhn, author of “Grow a Greater You.”

Remember that brevity is key to your videos. Of course, some types of videos will not lend themselves to be cut off at 2 minutes. Understandable. Just be sure that you mix it up and offer more quick videos than the longer ones.

Also remember that each video should have a CTA (call to action). That doesn’t mean you “sell” in every video. Your CTA has to be appropriate for the message of the video. Make it congruent with what you have just shared. You can always ask people to subscribe to your newsletter. That is an unobtrusive request that most will respond to.

Hope you now have some ideas for videos rolling around in your head.

Tomorrow’s article AND VIDEO will share how to create videos if you are too shy to be in front of the camera.

See you then,

Trisha
p: 573-881-6715
f: Message me on Facebook
f: Check out our Naked Hippies Roadtrip FB page
v: Subscribe to our YouTube channel

P.S. Every video that you create can also be a blog post.
This is the best time-saving action you can take, and it adds
exposure to YOU. If you don’t have a blog set up yet … it’s time.
http://www.join21daybloggingchallenge.com?id=bruceandtrisha

The Naked Hippies Way

Category: Marketing Tips