AMC Theaters is testing an irresistible offer
to boost movie attendance which has been on
the decline due to competition from Netflix.
In some markets in the country, a “movie a day”
pass is being offered by AMC.
Buy a pass for $35-40/month, attend a movie
a day. Not a bad deal when you add up the value.
Most movie tickets cost $9. If you went every day
in a month you’d spend $270. Of course, you’re
not going to go that often, or spend that much on
movies … at least, not most people.
But now, with the movie a day pass, you will most
likely not grumble about the price of movies and
you’ll show up more often.
And now, once you are in the door, AMC will make
money off their backend sales – the concessions.
This is marketing. This is offering something of
great value to build a customer base – a list.
That’s why in internet marketing businesses,
a low priced, value packed irresistible offer is
made …
To get people on your list so that as they enjoy
the environment you provide, i.e., your emails
and training shared consistently … they are more
likely to buy a higher priced tool or opportunity
from you.
Many internet marketing leaders offer free events,
free training webinars, free coaching sessions.
Then, as they have your attention, and as they
over deliver at their event or webinar … giving
you over the top value … they offer their higher
end product or service.
This is the upsell. This is creating more income
for your business.
You create a free or very affordable irresistible
offer to get them in the door.
You over deliver on value when they show up.
You backend into the higher priced products
and tools and services you have to offer.
Take a lesson from AMC. Take a lesson from
internet marketing leaders.
Here’s to your irresistible offer!
Trisha Barnes
Let’s connect on Facebook!
P.S. This is exactly what we are training our
Naked Hippies Team to do …
Stock your shelves with tools and products
that can serve the needs of your niche.
Make an irresistible offer to get people on
your list. We have a pay one time $25 opportunity
that will put $20 in your pocket for every sale
that you make. $25 is affordable – it helps those
who are ready to make a change in their
circumstances, but don’t have $100-200 to get
started.
Get started with us today for $25 and we’ll
get on the phone with you for a free coaching
call to help you add $20 to your PayPal account
over and over and over.
Call me: 573-881-6715
Message me on Facebook.
Let’s get you going today.