kim-garsts-boom-social-2015-event-naked-hippies-roadtrip

Top 10 Takeaways from Kim Garst’s Boom Social 2015

On September 21, 2015June 5, 2016 By Trisha BarnesIn Blogging, List Building, Marketing Tips, Social Media Marketing, Work From AnywhereLeave a comment

These are the top 10 takeaways from Kim Garst’s Boom Social 2015 in Chicago

The 2015 Boom Social event, held in Chicago, was one of the most informative, helpful and inspiring events I have ever attended.

I was delighted to meet Kim Garst in person and express my gratitude and excitement for all that she shares to help us in our social media marketing.

kim-garsts-boom-social-2015-naked-hippies-roadtrip — She’s just as fun and gracious in person as she is online! Loved meeting Kim Garst!

Every social media platform was included in the two full days of training … Pinterest, LinkedIn, YouTube, Facebook, Instagram, Twitter and Periscope.

It would be an arduous task to elaborate on ALL the training and knowledge shared at the event in one blog post, so I’m sharing these top takeaways from the Boom Social 2015 event.

email-still-rules-naked-hippies-roadtrip — Best communication tool ever … EMAIL!

Email STILL rules! It’s been said the money is in the list … that’s wrong. The relationship AND the money is in the list. – Kim Garst

hesitation-is-the-enemy-of-hustle-naked-hippies-roadtrip — Deciding to start is not the same as starting.

Hesitation is the enemy of hustle. –Nathan Latka

pinterest-is-not-a-social-network-naked-hippies-roadtrip — People come to Pinterest to be inspired!

Pinterest is not a social network, it’s a bookmark. –Peg Fitzpatrick Author of The Art of Social Media

write-with-SEO-in-mind-naked-hippies-roadtrip — Keywords DO matter!

Don’t write for SEO, but don’t write without SEO in mind. –Emeric Ernault

Syed Balkhi — Every social media platform requires an email to sign up.

If you are not building your email list, then you are wasting over 90% of your marketing $$$ & efforts. -Syed Balkhi

cleeps-naked-hippies-roadtrip — 300 million users on Instagram! Are you one of them?

Your Instagram hashtags fall into one of these areas. Use CLEEPS to help you remember! Category,location,emotion, event, product, services. -Sue B. Zimmerman

correlation-does-not-equal-causation-naked-hippies-roadtrip — Figure out what causes people to buy from you.

Correlation does not equal causation. –Joshua Parkinson, founder of Post Planner.

social-media-is-a-soapbox-or-a-mountaintop-naked-hippies-roadtrip — LinkedIn isn’t Facebook, it’s business!

Visibility creates opportunity and social media can be used as either a soapbox or a mountain top to stand on to get your message heard.-Viveka Von Rose ,author of LinkedIn Marketing: An Hour a Day

borrow-an-audience-from-an-influencer-naked-hippies-roadtrip — Great way to get traffic to your blog!

Borrow an audience from an influencer in your niche. -Ian Cleary CEO & Founder, RazorSocial.com

you-didnt-start-a-business-to-hid-under-a-bushel-naked-hippies-roadtrip — Toot your horn! Make yourself known! Get OUT THERE!

You didn’t start a business to hide under a bushel, you started your business to change your life and to impact other lives. -Kim Garst

These leaders taught, inspired and shared their experiences and tips to an audience of eager entrepreneurs from all over the world.

My recommendation to you is to get on their lists and begin receiving more of their valuable content and knowledge. (click on the name after each quote to subscribe to their list.)

Most of all, get connected to Kim Garst so that when Boom Social 2016 rolls around, you will grab a seat at one of the best events to help you focus and grow your business.

And finally, keep this first and foremost as you explore and consider all the social media platforms.

CHOOSE ONE TO MASTER.

It’s definitely exciting and enticing to try to juggle ALL of the various social media sites, but you will end up overwhelmed, exhausted and more like a plate spinner in a circus act rather than a productive business owner.

In the coming days, week and yes, even months, I’ll be sharing more of what I learned at Boom Social 2015.

Which of these top ten takeaways from Kim Garst’s Boom Social 2015 event fires you up?

Stay tuned!

simple-freedom-hippie — I wear this shirt proudly!

Trisha
p: 573-881-6715
f: Are we connected on Facebook?

P.S. Don’t miss any of the upcoming posts about what I learned at Boom Social 2015. Subscribe to the Naked Hippies newsletter!

beat-the-paycheck-to-paycheck-struggle

How to Beat the Paycheck to Paycheck Struggle

On August 10, 2015June 5, 2016 By Trisha BarnesIn Work From AnywhereLeave a comment

How to beat the paycheck to paycheck struggle?

There’s options always available … some more desperate than others:

-a second, or third? job

-get rid of that second car

-ride your bicycle to work instead of driving

-sell those family heirlooms

-borrow from friends or family

-borrow from your retirement fund

-payday loan

-cash advance on your credit card

-title loans

ALL of these options create more stress.

A lot of them create even more debt.

So how can you beat the paycheck to paycheck struggle?

You can do what we did … start and grow your online business on Facebook.

And believe me … when we started, we were on a very tight budget.

It may seem the deck is stacked against you right now. But you can shuffle the cards and redeal. But you are the one to redeal them.

You Don’t Have to Get it Right, You Just Have to Get it Going!

This is a simple plan.

It has helped hundreds of family create some breathing room between paychecks.

You don’t have to do this alone, you’ve got a “family” to surround you with help and support.

And relax … you also don’t need a lot of tools to get started.

You bring you and your desire to learn and grow and do the simple steps …

That’s all.

You + desire + willingness to learn + commitment to take action =

crossing all those ideas up above off your list.

Let’s beat the living paycheck to paycheck struggle.

Trisha
p: 573-881-6715
f: Connect with me on Facebook

P.S. I just have to say this … the deck is really stacked against you.
It’s definitely stacked against the middle class.

Download this free e-book to get the whole picture.

http://www.audiencebloom.com/2015/01/5-wordpress-plugins-help-create-mobile-friendly-website/

Why Social Media Marketing Fails and What You Can Do About It

On April 22, 2015June 6, 2016 By Trisha BarnesIn Blogging, Social Media MarketingLeave a comment

Why social media marketing fails …

With 1.39 billion monthly active Facebook users worldwide,

and 890 million people logging onto Facebook daily …

why is it that social media marketing fails to deliver the results expected?

Do You Market in the Year We Actually Live In?

The variable for success in social media marketing is marketing for 2015 instead of 2005.

Technology has ushered marketers into a new age and many businesses have not caught up – both online and offline.

As Gary Vaynerchuk shared in the video, smart phones are the most utilized means of connecting to the internet. If your website is not mobile optimized, you are losing.

Additionally, Google just recently implemented their new algorithm which is designed to feature only search results from optimized websites when searches are done on smart phones or tablets. (read about “Mobilegeddon” here)

You can test if your website is mobile friendly here.

Some great plug-ins to optimize your WordPress site are recommended in this article.

It’s not too late to catch up and make sure your site is mobile optimized.

Are you seeing how Mobilegeddon is affecting your mobile searches?

Trisha
p: Text me 573-881-6715
f: Find me on Facebook.
s: Subscribe to the Naked Hippies Newsletter.
m: Free Internet Marketing Training …
24/7, open classroom, any business can benefit.

P.S. The other side of the issue why social media marketing fails is the misleading training that leads online marketers, especially newbies, into an ugly pit of pitching and spamming.

We do it differently in Simple Freedom. We keep it simple and real, we teach attraction marketing, we help you get set up and growing in a few simple steps.

If you know the value of Facebook and other social media platforms and have not generated leads or sales from your efforts, come on over to Simple Freedom. (you’ll thank me later!)

facebook-algorithm-change

Facebook Algorithm Change Promotes Native Videos

On March 16, 2015June 6, 2016 By Trisha BarnesIn Marketing Tips, Social Media MarketingLeave a comment

Over the last few months, another Facebook algorithm change has brought substantial increases in the promotion of native videos.

Not long ago, it would have made sense to share a link to a YouTube video on Facebook. Today, that’s not true. It’s now significantly more effective to publish directly on the platform itself if you want to get massive engagement. That’s because Facebook videos are only 5% of all posted content, but get disproportionately high engagement. And more videos are being posted to Facebook all the time – global leaders in social video like GoPro and Red Bull started posting video content to Facebook more than to YouTube in 2014. (source: Social Bakers)

For more on social video, check out this Slideshare.

While the average internet marketer is not competing with the industry giants like GoPro and Red Bull, it is still important to make use of the increased exposure your native videos will give you on Facebook.

Especially now since the buzz about native videos on social media platforms is gaining popularity.

Did you participate in the Ice Bucket Challenge this past summer?
That was one of the key events on Facebook that led to the Facebook algorithm change.

Remember the viral video craze a couple of years ago? It ran its course and it’s done. (over there on the sidebar, you can see the
one and only video I had go viral on Facebook)

Pictures are still the most common type of post on Facebook, but now that native videos are getting higher engagement, it’s time to pull out the camera and shoot some videos.

Native videos are ones that you create and upload directly to Facebook. The day of sharing YouTube links is over.

Now, of course, I would recommend you do both. Upload your video to Facebook AND YouTube. Take advantage of any exposure you can get. Win/win!

There are two kinds of videos to create.

1. Personal Videos

Personal videos show you having fun with your family, traveling or just in your own backyard. Birthday parties, new grandbabies, your teenager getting her driver’s license, etc.

These videos give people a glimpse into your personal life and show that you are a real person. It’s true that people love to live vicariously through others … so record the fun times.

Post these to your personal profile on Facebook.

They are not marketing videos in the sense of promoting a business opportunity, but they do market the most important element of your business … YOU.

2. Marketing Videos

These videos are designed to deliver value to your followers. You can teach a concept or a skill, share an inspirational message, give a review of great books, tell about someone or something that helped you in your life.

These marketing videos, when structured properly, will add credibility to you as a business owner and will attract people to you.

Post these marketing videos to your FanPage.

Both kinds of videos are important. So do both.

INSIDE TIP: Share your personal videos to your FanPage.
Share your marketing videos to your personal wall so that your Page gets even more exposure.

VIDEO MARKETING Do’s and Don’ts

Create short videos, two minutes max.This is especially important when you are just beginning.Face it, people have short attention spans. We skim over stuff faster than a speeding bullet these days.A video that is 5, 7 or 10 minutes long will not get the attention of most people, unless you are a guru who has been delivering valuable training for quite some time.You might have a lot to say, but no one will even click on the video if they see it’s several minutes long. That’s the grim reality of the nature of this microwave society.
Introduce yourself quickly and then hook them to keep watching.A hook can be a question or a bold statement that rocks them a little. A question asked holds them longer because they naturally want to hear the answer.
Deliver your message in a clear and concise way. Stay on topic (which is necessary since you only have 2 minutes to do this.)
Include a CTA (call to action) at the end of your video.This is where many fall short. They abruptly end the video without giving a CTA or else they stumble over the CTA as if it’s an afterthought.

Your CTA could be asking your viewer to:

Subscribe to your newsletter
Message you on FB
Leave a comment below
Go to your blog
Go to your Fan Page
Attend a training hangout or webinar or a conference call
Go to a capture page

People want to be told what to do and you absolutely must give them directions in your CTA.

Practice this before you shoot your videos. Make sure your CTA flows easily and naturally.

In the upcoming blog posts I will give you tons of ideas for your content, show you how to make videos if you are too shy to be in front of the camera and share examples.

But for today, shoot some videos just to get used to being in front of the camera. Have fun with this. You’re going to be a ROCKSTAR!

And for laughs … watch the very first video I ever made with Bruce. A long time ago, before the Naked Hippies Roadtrip was born …

Before I wrap this up, remember that you do not need fancy video equipment to start making videos. In fact, your smart phone is one of the best video tools you have.

Remember also, that with practice, making videos will become second nature to you.

Get out there and practice today. More to come tomorrow!

trisha barnes naked hippies roadtrip.us — Here to help you GROW your business!

Trisha
p: 573-881-6715
f: Find me on Facebook
v: Subscribe to our YouTube channel

P.S. Got questions about video marketing?
Send me a message on Facebook and I’ll get them answered.

More articles to enjoy:
Content Marketing-How to Multiply Your Content
Attraction Marketing on Facebook … how to build rapport with prospects
Visual Marketing Trends for 2015

Attraction Marketing on Facebook … how to build rapport with prospects

On December 26, 2014June 17, 2016 By Trisha BarnesIn List Building, Social Media Marketing, Work From AnywhereLeave a comment

Attraction Marketing on Facebook is a highly effective way to build rapport with prospects. Sadly, most marketers fail to learn the right way to do this.

Just as TV commercials interrupt a really good program and cause you to be annoyed, blatant pitches on Facebook that scream “join me – make $30k in one week without doing anything” are even more of an annoyance.

The only people those kinds of posts attract are those who are desperate … not those who are seeking a genuine, legitimate way to work from home.

So what is attraction marketing? It’s building rapport with people so that they come to you instead of you hunting them down like a hungry predator.

I’m only looking for people who are looking for me. -Joe Schroeder

Attraction marketing is being genuine, being the real you, sharing your ideas and inspiration. You attract what you give to others.

So, now that you have a clearer understanding of what attraction marketing is … how do you build rapport with prospects on Facebook?

There are endless ways to do this in your posts. Here are some of the best examples of attraction marketing posts for Facebook:

Positive Quotes
Motivation
Inspiration
How to’s on marketing
Personal adventure/Family/Team
Entertainment
Comedy
Trivia
Controversy
Social Proof on your success
Social Proof on your team’s success
Piggyback Marketing
Value-based hangouts/webinars/conference calls

Heads up! What you give away, you get to keep.

Give value, positive ideas and inspiration. You’ll attract the same into your business.

Refrain from complaining. This is the #1 killer of attraction marketing. If you’ve been consistently posting content, using the examples above … and one day you go on a rant about how life sucks, how this person mistreated you, how your company goofed up on your commissions … that is the one post that will stick in the minds of your prospects, and cause them to look elsewhere for someone who has a better outlook on life.

Facebook is a great platform to experience attraction marketing.

If these tips helped you see more clearly how you can build rapport with prospects on Facebook, leave a comment below … or better yet – share this with your team.

Here’s to YOU being a magnet!

Trisha
p: 573-881-6715
f: http://facebook.com/trishajbarnes
e: trisha@nakedhippiesroadtrip.com

P.S. Are you subscribed to my daily emails? Sign up today to receive tips, training and inspiration in your inbox every day. http://youfoundus.nakedhippiesteam.com

P.P.S. Excited to learn more about generating leads on Facebook? Pick up this valuable training today for less than the cost of pizza and a movie! http://fbleads.nakedhippiesteam.com/

Finally, just one more thing to share with you… and this is for those who are rockin on Facebook, using attraction marketing to build rapport with prospects. Building rapport is the first crucial step; building your list is next. What are you doing to add people to your list so you can communicate with them on a regular basis?

This is the system we use to do that. We create capture pages (like the ones in the links above); we collect emails that go into the autoresponder; we send out daily emails filled with value and inspiration and training to keep our list engaged, to lead them to the great products we have to offer.

Get the PLS system here. http://nakedhippiesteam.com Everything you need is in one place … PLUS when you join us in PLS, you will be added to our private membership group where additional training and support is provided … all to help you build your business to last for years to come.

Why Facebook is THE Bomb for Social Media Marketing

On December 20, 2014June 17, 2016 By Trisha BarnesIn Social Media MarketingLeave a comment

Social Media has become the foundation of every successful business, whether offline or online.

Technology is developing at such a rapid pace and has evolved to make the web more interactive and user friendly.

Business owners have great tools at their disposal to assist with expanding, scaling, growth and making more money in your business.

However, in order to achieve this goal, one must search for the best features for expansion, and know how to use them in order to increase their bottom line.

Social media marketing on Facebook is the place to start. Here’s why:

Worldwide, there are over 1.35 billion monthly active Facebook users. (Source: Facebook as of 10/28/14)

One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012)

Your potential audience is growing daily on Facebook..

The list below contains several inexpensive ways on how to market on Facebook to expand your business, and increase profits.

Videos & Facebook

Many online marketers use videos to promote businesses for their online presence. Videos are a valuable resource for marketers. They directly affect the ranking in which a page is listed on a major search engine queries.

In recent years, videos have become very popular on the Internet. For example, YouTube is considered the second largest search engine in the world.

Now, most developers agree creating and launching YouTube videos is the fastest way to have a website rank on Google, or any other search engine.

Also, it is relatively easy to produce online videos with the new smart phones. No need to invest in fancy
equipment – your phone will do it all – record the video and upload it to YouTube – all in the palm of your hand.

The content you can provide is wide open to your
creativity, goals and purpose, such as:

Instructional “how to” videos
Customer reviews
Lifestyle
Motivation
Commercials

Sharing your YouTube videos on Facebook is a
great way to expand your presence and elicit
engagement for your product or services.
Blogs and Facebook

If you are looking for a great inexpensive way to promote products or services for your business, blogs are the way to go.

Blogs with links to social media sites like Facebook go very far in increasing high end business visibility, and branding.

Many consumers look for credibility when searching for any product or service, especially if they are planning to spend money.

Developing a blog can provide instant credibility, and make you an authority on any given subject matter.

A link from your blog, shared on Facebook can definitely improve your page standing with the major search engines.

Here’s the power of posting your blog link on Facebook: Facebook shows up in Google searches; however, Google does not show up on Facebook.

Content and Facebook

In the world of the Internet, the saying is, “content is King.” Major search engines take web content seriously.

Fresh and relevant content is a must in order for any website to be acknowledged by the search engines, and to receive a decent ranking.

Pushing that content through major social media outlets, such as Facebook is probably the most effective and fastest way to bring visibility to a very targeted demographic.

Facebook is one among a hand-full of advertising networks that can laser target a specific demographic, genre or concept on a global basis.

There are many social media tools to consider in expanding a website, or online promotion; however the above-mentioned resources on Facebook are some of the best to consider for increasing revenue for your brand.

See you on Facebook!

Trisha Barnes

P.S. Get my “31 Days of Marketing Tips” to learn
some of the best ways to market your content on
Facebook, YouTube and in your emails. Sign up here.

P.P.S. If you are on Facebook and not generating 25-50
leads daily, this quick course will help you. Get the course here.