Social Media has become the foundation of every successful business, whether offline or online.
Technology is developing at such a rapid pace and has evolved to make the web more interactive and user friendly.
Business owners have great tools at their disposal to assist with expanding, scaling, growth and making more money in your business.
However, in order to achieve this goal, one must search for the best features for expansion, and know how to use them in order to increase their bottom line.
Social media marketing on Facebook is the place to start. Here’s why:
Worldwide, there are over 1.35 billion monthly active Facebook users. (Source: Facebook as of 10/28/14)
One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012)
Your potential audience is growing daily on Facebook..
The list below contains several inexpensive ways on how to market on Facebook to expand your business, and increase profits.
Videos & Facebook
Many online marketers use videos to promote businesses for their online presence. Videos are a valuable resource for marketers. They directly affect the ranking in which a page is listed on a major search engine queries.
In recent years, videos have become very popular on the Internet. For example, YouTube is considered the second largest search engine in the world.
Now, most developers agree creating and launching YouTube videos is the fastest way to have a website rank on Google, or any other search engine.
Also, it is relatively easy to produce online videos with the new smart phones. No need to invest in fancy
equipment – your phone will do it all – record the video and upload it to YouTube – all in the palm of your hand.
The content you can provide is wide open to your
creativity, goals and purpose, such as:
- Instructional “how to” videos
- Customer reviews
- Lifestyle
- Motivation
- Commercials
Sharing your YouTube videos on Facebook is a
great way to expand your presence and elicit
engagement for your product or services.
Blogs and Facebook
If you are looking for a great inexpensive way to promote products or services for your business, blogs are the way to go.
Blogs with links to social media sites like Facebook go very far in increasing high end business visibility, and branding.
Many consumers look for credibility when searching for any product or service, especially if they are planning to spend money.
Developing a blog can provide instant credibility, and make you an authority on any given subject matter.
A link from your blog, shared on Facebook can definitely improve your page standing with the major search engines.
Here’s the power of posting your blog link on Facebook: Facebook shows up in Google searches; however, Google does not show up on Facebook.
Content and Facebook
In the world of the Internet, the saying is, “content is King.” Major search engines take web content seriously.
Fresh and relevant content is a must in order for any website to be acknowledged by the search engines, and to receive a decent ranking.
Pushing that content through major social media outlets, such as Facebook is probably the most effective and fastest way to bring visibility to a very targeted demographic.
Facebook is one among a hand-full of advertising networks that can laser target a specific demographic, genre or concept on a global basis.
There are many social media tools to consider in expanding a website, or online promotion; however the above-mentioned resources on Facebook are some of the best to consider for increasing revenue for your brand.
Trisha Barnes
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P.P.S. If you are on Facebook and not generating 25-50
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