A picture’s worth a thousand words so knowing the current visual marketing trends will help you choose the right images.

Visual marketing utilizes the power of images on blogs and social media posts to greatly increase engagement.

According to a study by HubSpot:

• posts with photos received 53% more likes and attracted 104% more comments than those without (via HubSpot).
• photo posts can generate over 80% higher link click through than simple text and link posts, HubSpot reports.

But, not all images are perceived alike.

A study by Tagg shows:

• Images which show only certain parts of the body and not the face generated an overall engagement of 81%.
• Images that show no person or body part at all had an overall engagement of 78%.

This goes along with the latest visual marketing trends presented in the infographic below.

Images with unique perspectives instead of faces are hot right now.

This  inforgraphic of the latest creative trends for 2015 was compiled by research of  Shutterstock’s customers.

Scroll through the infographic below to see which visual marketing trends are popular on every continent:

Infographic: Shutterstock’s 2015 Creative Visual Marketing Trends

 

The main thing is this … always use images in your blog posts and social media posts.

The studies prove images increase engagement.

Engagement increases trust.

Trust leads to sales.

Now you have some great ideas to help you choose and create the most impactful styles.

Will this information influence the kinds of images you choose for your marketing?

 

 

 

 

 

Trisha
p:  573-881-6715
f:   Let’s connect on Facebook

P.S.   Likes and comments are great, but learning how to generate leads on Facebook will turn your posts into income.  The Facebook Leads Formula has helped us leverage the power of social media to grow our business.  Combine this training with these visual marketing trends and watch how your list grows.