The new Facebook embed video feature is a great timesaver for bloggers.
In the past, if you wanted to include a video on your blog, it required you to upload your video to YouTube to get an embed code.
Same thing if you wanted to include a video that was relevant to the content you were publishing.
It took time to go through the steps to upload the video to Facebook. And when it all comes down to it – time is money to online marketers.
Additionally, with the recent changes in the Facebook algorithm that now gives native videos on Facebook more promotion, this added feature is making it even easier for bloggers to include their videos on Facebook as well as their blogs.
See how easy this is:
This should save you some extra steps.
Make use of this now in your video marketing. Utilizing Facebook’s new algorithm and now this new video embed feature is one of the most impactful actions you can use right now in your business.
As always, be sure your videos provide value and service to your audience.
Be sure to keep them short and always remember to grab your viewers’ attention in the first few seconds of recording the video.
Would love to hear how this Facebook video embed feature is going to help you in your marketing!
One of the best ways to leverage your presence on Facebook is to be sure you don’t neglect adding information to your “about” section on your personal profile and your Fan Page.
Too many people neglect this hugely valuable asset that allows people to find out more about who you are and what you do.
In today’s article, I share tips for your personal profile settings.
Take time to complete your “about” section as shown in the image below. Utilize the “Details About You” to promote yourself and add a link to a capture page or to your blog post.
When completing the “work and education” section, list your fan page as your current place of employment.
This is how it shows up on your personal profile. It’s front and center advertisement for your Fan Page.
Additional Important Settings for your Personal Profile.
Be sure to allow people to follow you on Facebook. Not everyone will send you a friend request – and truly, having followers is just as important as having friends.
Check these privacy settings:
You can access these settings from the drop down in the upper right corner as shown below. Remember, you are on Facebook to be seen. Make sure people can actually SEE what you’re posting!
Shown below are the settings I have chosen for my personal profile.
Take control of your personal profile. As your presence and credibility increases on Facebook, a common practice of others who are trying to leverage your popularity is to post on your page or tag you in their posts.
The best way to keep control of this is to limit who can post on your wall and to always approve any post you are tagged in. These settings have worked well for me to keep control of my own wall.
Start now to leverage your presence on Facebook
These settings are what is working for me. Take time to check all of your settings and find the ones that suit your needs. Most of all, be sure that you are available and easily found on Facebook. People want to get to know you!
In tomorrow’s article, I’ll share tips and tweaks for your Fan Page.
Sometimes, it’s the simplest little things that have been missed that are having a huge effect on your ability to leverage your presence on Facebook.
Got any other tips that have worked well for you? Share them in the comments below. I’d love to learn from your experiences.
P.S. If you’re not utilizing Facebook – meaning, you are not yet using Facebook to build your business, we can help.
Dozens of our teammates are increasing their sales by just posting pics and simple copy that creates intrigue and curiosity – instead of
posting the usual pitching and spammy ads you see all over the place.
We’ve cracked the code on this … we’ve got it down to a few simple steps and it’s working beautifully. If you’re tired of chasing people, copying and pasting those annoying chat messages – hoping to get someone to sign up – let’s talk. Message me on Facebook.
This one Facebook strategy to increase your network absolutely works.
Perhaps you’ve noticed Facebook changes its rules and algorithms about as often as the weather changes in Missouri.
Not too long ago, everyone clamored to get as many friends as possible. The ultimate goal – then – was to get to 5,000 friends.
Now, we’re being instructed to unfriend those who don’t engage on our page. To remove the “dead weight.”
I agree that the number of friends doesn’t determine your level of success. This is true especially when you understand that many of those profiles who have the abundance of friends used a 3rd party service to acquire them.
So, if the numbers don’t matter, what does?
Engagement is what Facebook likes and what Facebook promotes.
The more people you have engaging on your posts, the more your posts will show up in your friends’ and followers’ Newsfeed.
Your content should be relevant, helpful, thought provoking and definite value driven – that is, if you are building a business by using the Facebook platform.
The next question is – what Facebook strategy works to increase your network.
In this video, Diane Hochman teaches the better way to network on Facebook.
Facebook is such a great platform for marketing and it starts with building relationships with people – real relationships that give both parties the opportunity to communicate and network without pitching each other in every message.
Use Diane’s strategy to increase your presence on Facebook.
Here are a few suggestions of great leaders to follow:
As more people become aware of you through this Facebook strategy, you will attract the right people to what you have to offer, in a natural, non-threatening way.
What other strategies do you use to network on Facebook?
P.S. One more suggestion … subscribe to the Naked Hippies Newsletter! Keep up with our Naked Hippies Roadtrip travels and adventures AND receive timely and helpful tips and training to grow you and grow your business. http://youfoundus.nakedhippiesteam.com
42 content ideas for video marketing for those who have hit a wall and can’t think of a single thing to record.
Sometimes you just hit a wall and can’t think of anything worth recording. Rest assured, the possibilities are endless. Here are 42 content ideas you can use for your video marketing.
NOTE: if you need convincing that videos are really worth your time and effort, read this.
Who are you?
Tell your viewers who you are and what you are all about.
This is a great video to use in response to friend requests. (here’s my example)
Tell a story from your life experiences that illustrate the point of the video.
Record yourself reading something inspirational.
Record yourself reading one of your blog posts.
Answer questions that repeatedly come up from your teammates.
Teach how to do something.
Address common excuses people have for not taking action.
Show how you use the different tools you are using to grow your business.
Report on an event – either one that you attend in person or attend online.
A day in your life … video your entire day, then edit it or speed it up
Do a FAQ about your product/business/service
Don’t have questions available? Use Yahoo or Quora to grab relevant questions that you can answer.
Storyboarding … record a video of you using a whiteboard to illustrate a concept
Holiday greetings – every holiday is a great opportunity to create a video message
Tour the back office of your product/service/company … show people what’s available
Solicit questions from your viewers … do an Ask Me Anything video to elicit engagement
Announce an upcoming product release
If you dare, record a video on a controversial subject
Do a series on the top ten tools you use in your business
Introduce new teammates and share the excitement you hold for their success
Record unpacking a new product or book
INSIDE TIP: Use YouTube as a resource for content ideas. Type a keyword in the search bar and see what comes up in the drop down. There’s some valuable titles and content ideas there.
One of the best techniques I’ve learned to be consistent with creating videos is to announce a series that you will be doing. Could be 7 days or 30 days on a particular topic. Your announcement to the public creates accountability for you to follow through each day.
Some of these tips suggest interviews which you might think is impossible because you do not live near that person. Solution? Use Google hangouts. That’s what I did for this recent interview with Greg Kuhn, author of “Grow a Greater You.”
Remember that brevity is key to your videos. Of course, some types of videos will not lend themselves to be cut off at 2 minutes. Understandable. Just be sure that you mix it up and offer more quick videos than the longer ones.
Also remember that each video should have a CTA (call to action). That doesn’t mean you “sell” in every video. Your CTA has to be appropriate for the message of the video. Make it congruent with what you have just shared. You can always ask people to subscribe to your newsletter. That is an unobtrusive request that most will respond to.
Hope you now have some ideas for videos rolling around in your head.
Tomorrow’s article AND VIDEO will share how to create videos if you are too shy to be in front of the camera.
P.S. Every video that you create can also be a blog post.
This is the best time-saving action you can take, and it adds
exposure to YOU. If you don’t have a blog set up yet … it’s time. http://www.join21daybloggingchallenge.com?id=bruceandtrisha
Over the last few months, another Facebook algorithm change has brought substantial increases in the promotion of native videos.
Not long ago, it would have made sense to share a link to a YouTube video on Facebook. Today, that’s not true. It’s now significantly more effective to publish directly on the platform itself if you want to get massive engagement. That’s because Facebook videos are only 5% of all posted content, but get disproportionately high engagement. And more videos are being posted to Facebook all the time – global leaders in social video like GoPro and Red Bull started posting video content to Facebook more than to YouTube in 2014. (source: Social Bakers)
For more on social video, check out this Slideshare.
While the average internet marketer is not competing with the industry giants like GoPro and Red Bull, it is still important to make use of the increased exposure your native videos will give you on Facebook.
Especially now since the buzz about native videos on social media platforms is gaining popularity.
Did you participate in the Ice Bucket Challenge this past summer?
That was one of the key events on Facebook that led to the Facebook algorithm change.
Remember the viral video craze a couple of years ago? It ran its course and it’s done. (over there on the sidebar, you can see the
one and only video I had go viral on Facebook)
Pictures are still the most common type of post on Facebook, but now that native videos are getting higher engagement, it’s time to pull out the camera and shoot some videos.
Native videos are ones that you create and upload directly to Facebook. The day of sharing YouTube links is over.
Now, of course, I would recommend you do both. Upload your video to Facebook AND YouTube. Take advantage of any exposure you can get. Win/win!
There are two kinds of videos to create.
1. Personal Videos
Personal videos show you having fun with your family, traveling or just in your own backyard. Birthday parties, new grandbabies, your teenager getting her driver’s license, etc.
These videos give people a glimpse into your personal life and show that you are a real person. It’s true that people love to live vicariously through others … so record the fun times.
Post these to your personal profile on Facebook.
They are not marketing videos in the sense of promoting a business opportunity, but they do market the most important element of your business … YOU.
2. Marketing Videos
These videos are designed to deliver value to your followers. You can teach a concept or a skill, share an inspirational message, give a review of great books, tell about someone or something that helped you in your life.
These marketing videos, when structured properly, will add credibility to you as a business owner and will attract people to you.
Post these marketing videos to your FanPage.
Both kinds of videos are important. So do both.
INSIDE TIP: Share your personal videos to your FanPage.
Share your marketing videos to your personal wall so that your Page gets even more exposure.
VIDEO MARKETING Do’s and Don’ts
Create short videos, two minutes max.This is especially important when you are just beginning.Face it, people have short attention spans. We skim over stuff faster than a speeding bullet these days.A video that is 5, 7 or 10 minutes long will not get the attention of most people, unless you are a guru who has been delivering valuable training for quite some time.You might have a lot to say, but no one will even click on the video if they see it’s several minutes long. That’s the grim reality of the nature of this microwave society.
Introduce yourself quickly and then hook them to keep watching.A hook can be a question or a bold statement that rocks them a little. A question asked holds them longer because they naturally want to hear the answer.
Deliver your message in a clear and concise way. Stay on topic (which is necessary since you only have 2 minutes to do this.)
Include a CTA (call to action) at the end of your video.This is where many fall short. They abruptly end the video without giving a CTA or else they stumble over the CTA as if it’s an afterthought.
Your CTA could be asking your viewer to:
Subscribe to your newsletter
Message you on FB
Leave a comment below
Go to your blog
Go to your Fan Page
Attend a training hangout or webinar or a conference call
Go to a capture page
People want to be told what to do and you absolutely must give them directions in your CTA.
Practice this before you shoot your videos. Make sure your CTA flows easily and naturally.
In the upcoming blog posts I will give you tons of ideas for your content, show you how to make videos if you are too shy to be in front of the camera and share examples.
But for today, shoot some videos just to get used to being in front of the camera. Have fun with this. You’re going to be a ROCKSTAR!
And for laughs … watch the very first video I ever made with Bruce. A long time ago, before the Naked Hippies Roadtrip was born …
Before I wrap this up, remember that you do not need fancy video equipment to start making videos. In fact, your smart phone is one of the best video tools you have.
Remember also, that with practice, making videos will become second nature to you.
Get out there and practice today. More to come tomorrow!
I remember watching the movie “Dead Poets Society” where Robin Williams lit a fire in the hearts and minds of his class.
On the first day of classes, they are surprised by the unorthodox teaching methods of their new English teacher, (Robin Williams), who encourages his students to “make your lives extraordinary”, a sentiment he summarizes with the Latin expression carpe diem (“seize the day”).
In subsequent lessons, he stands on his desk to teach the boys how they must look at life in a different way, tells them to rip out the introduction of their poetry books which explains a mathematical formula used for rating poetry, and has them make up their own style of walking in a courtyard to encourage them to be individuals. (source)
Movies like that stir up the soul which cries out for you to be more, do more, have more in life than what you are currently experiencing.
P.S. We live the Freedom Lifestyle. We can work from anywhere we choose to be. We can be across the country visiting friends and family, walking on the beach, climbing the red rocks in Sedona, or parked in a campground. And we can still work ON our business. This business does not require me to punch a clock, sit in commuter traffic wasting hours we could be spending together, waking up at some crazy hour just to make it to work. We get to work with people we choose to work with, whose company we enjoy. We are the CEOs of us – the Naked Hippies!
Subscribe to our Naked Hippies Newsletter. We’ll share stories of our travels, inspiration and motivation, tips and resources for creating your own freedom lifestyle AND you’ll get our free ebook that tells the story of how the Naked Hippies came to be. Click here to subscribe.
