42 content ideas for video marketing for those who have hit a wall and can’t think of a single thing to record.

Sometimes you just hit a wall and can’t think of anything worth recording.  Rest assured, the possibilities are endless.  Here are 42 content ideas you can use for your video marketing.

NOTE:  if you need convincing that videos are really worth your time and effort, read this.

1. Who are you?
   Tell your viewers who you are and what you are all about.
   This is a great video to use in response to friend requests.   (here’s my example)

2. Tell a story from your life experiences that illustrate the point of the video.
3. Record yourself reading something inspirational.
4. Record yourself reading one of your blog posts.
5. Answer questions that repeatedly come up from your teammates.
6. Teach how to do something.
7. Address common excuses people have for not taking action.
8. Show how you use the different tools you are using to grow your business.
9. Report on an event – either one that you attend in person or attend online.
10. A day in your life … video your entire day, then edit it or speed it up
11. Do a FAQ about your product/business/service
12. Don’t have questions available? Use Yahoo or Quora to grab relevant questions that you can answer.
13. Do a SAQ … questions your prospects SHOULD ask
14. Create a series of videos on one topic such as my 31 Days of Transformation
15. Talk about what you wished you knew then that you know now.

16. Do a review of a book you’ve recently read that would benefit others
17. Give your top five book recommendations and why
18. Create a testimony for someone who has helped you
19. Review a product you are using
20. Invite people to a free training, webinar, conference call
21. Invite people to subscribe to your newsletter
22. Create a challenge or a contest for your viewers or teammates
23. Share an experience that was painful to go through, but you learned a valuable lesson
24. Ask a what if question (similar to the excuses idea)
25. Interview someone who is influential
26. Do a series of interviews asking the same question of each person
27. Present statistics that will affect the future of your viewers (such as consumer debt, retirement funds, college loan debt, unemployment, etc)
28. Give the basics for getting started in the industry … what to look for in a sponsor or company
29. Do top ten lists for anything relevant to your business
30. Share a story of a teammate’s success and edify them
31. Do on the spot surveys … stopping people on the street and asking a simple question like “what would you do if time and money were no object”
32. Do a series on what you are grateful for
33. Do something wacky and adventurous and record it.(I call these my virgin experiences – things I’ve never done before!) Here’s my bra burning video where I celebrated quitting the 8-5. 
34. Storyboarding … record a video of you using a whiteboard to illustrate a concept
35. Holiday greetings – every holiday is a great opportunity to create a video message
36. Tour the back office of your product/service/company … show people what’s available
37. Solicit questions from your viewers … do an Ask Me Anything video to elicit engagement
38. Announce an upcoming product release
39. If you dare, record a video on a controversial subject
40. Do a series on the top ten tools you use in your business
41. Introduce new teammates and share the excitement you hold for their success
42. Record unpacking a new product or book

 

INSIDE TIP:   Use YouTube as a resource for content ideas. Type a keyword in the search bar and see what comes up in the drop down. There’s some valuable titles and content ideas there.

One of the best techniques I’ve learned to be consistent with creating videos is to announce a series that you will be doing.  Could be 7 days or 30 days on a particular topic.  Your announcement to the public creates accountability for you to follow through each day.

Some of these tips suggest interviews which you might think is impossible because you do not live near that person.  Solution? Use Google hangouts. That’s what I did for this recent interview with Greg Kuhn, author of “Grow a Greater You.”

Remember that brevity is key to your videos.  Of course, some types of videos will not lend themselves to be cut off at 2 minutes.  Understandable.  Just be sure that you mix it up and offer more quick videos than the longer ones.

Also remember that each video should have a CTA (call to action).  That doesn’t mean you “sell” in every video.  Your CTA has to be appropriate for the message of the video.  Make it congruent with what you have just shared.  You can always ask people to subscribe to your newsletter.  That is an unobtrusive request that most will respond to.

Hope you now have some ideas for videos rolling around in your head.

Tomorrow’s article AND VIDEO will share how to create videos if you are too shy to be in front of the camera.

See you then,

 

Trisha
p:  573-881-6715
f:   Message me on Facebook
f:   Check out our Naked Hippies Roadtrip FB page
v:  Subscribe to our YouTube channel

P.S.  Every video that you create can also be a blog post.
This is the best time-saving action you can take, and it adds
exposure to YOU.  If you don’t have a blog set up yet … it’s time.
http://www.join21daybloggingchallenge.com?id=bruceandtrisha