Once you learn the basics of adding text and images, you’ll soon begin to learn more about adding your own photos and animating your text and images to a greater degree.
The possibilities are only limited to your creativity.
P.S. Now, if you watched the video, you can’t help but see that the VIP Lounge provides exactly what you need to grow your business.
With over 700 members, we are changing lives with the simple system and training that keeps you growing instead of glowering with frustration.
Click the banner below to get access to VIP Membership.
There are endless video apps for your phone to help you with creating great videos.
Yes, endless apps with all kinds of cool features for adding more snap or fun to your videos.
I’m the kind of person who likes to keep things simple and these two apps were solutions for what I needed: a way to create a quick video using the photos from our travels and a way to flip the camera from me to the scenery while I was filming.
Majisto
The best feature of Majisto is the automated video creation.
Majisto is a free app for phone but is also available for your desktop. It’s a done-for-you video creation tool.
Majisto’s automated video editing turns your photos and videos into a movie collage. You just choose the pics and video clips you want to use and the tool puts them all together in a video for you.
Majisto’s algorithms take a virtual look at all of the video and photographs you upload for your movie and breaks down analysis on three levels – visual analysis, audio analysis and storytelling.
It utilizes what they call emotion guided editing techniques to edit your Movie together.
You can choose from a variety of themes and music to create a unique personal video.
Here’s the very first “test” Majisto video I created using pics from our roadtrip early last year.
MoviePro
The best feature of the Movie Pro app is that you can switch the camera during filming.
You will find that sometimes while you are talking into the camera, maybe as you’re taking a walk, you want to show your viewers what you’re seeing.
It’s kind of clumsy to maneuver your camera around during filming a video … your hands get in the way of the lens, you give your viewers a topsy turvy spin while you flip the phone around … and sometimes you fumble around and drop the phone. YIKES!
This app solves that dilemma by allowing you a quick tap on the screen to switch the view. Easy – breezy!
This video was shot using MoviePro and illustrates how I was able to flip the camera from me to a peek under the hood of our truck.
There are a ton more features on the MoviePro app like being able to zoom, take stills, adjust volume while filming. It also has editing capabilities. But as I said, it was the camera flipping feature that I needed.
I realize there are more video apps that I could be using.
For me, it’s the learning curve for this ol’ hippie chick that keeps me going back to the familiar. My kids and grandkids master these apps in micro seconds (and roll their eyes at me when I say “you can do that on your phone?”)
This recent article gives a list of the top video IPhone video apps for 2014 and I must admit, it’s tempting to download a few more to my phone.
Here’s the dilemma. I know how easy it is to get distracted with the fun of creating. My graphic design passion can pull me into a vortex of creation where time evaporates while I play and design and create visual delights.
But, in the end, you are not making videos to be considered for an Academy Award. You are making videos to get a message out to your followers and prospects and that’s it.
It’s not the coolness that sells, it’s your content, your message. Bells and whistles can be distracting, so be careful of this.
Bottom line is this: keep it simple so that you can efficiently and effectively get your message out.
Just curious, do you have a favorite video app that you use?
P.S. Stay tuned for more tips and training in this series on Facebook video marketing. Subscribe to our Naked Hippies Newsletter so you don’t miss the upcoming (and previous) articles: http://fbvideos.nakedhippiesteam.com
For those who are camera shy, this will show you how to turn a powerpoint into a video.
In this video, I am using Powerpoint 2007 and Windows Movie Maker 12. Powerpoint comes with Microsoft Office, so there is a cost to it. But Movie Maker 12 is free.
In this video, I took a recent Facebook post and turned it into a video by adding the text and more pictures to the powerpoint.
You can do this with blog posts or any kind of step by step training you wish to share.
NOTE: I know I’ve said your videos should be brief, but training videos are different … they require a little more time to explain how to do something. Just be sure you have a mix … lots of short videos with longer training videos added in.
Let me show you how fun and easy it is to turn a powerpoint into a video:
Here’s the finished powerpoint in video form:
Tomorrow, I will be sharing the free screen capture video tool that I used to make this training video!
42 content ideas for video marketing for those who have hit a wall and can’t think of a single thing to record.
Sometimes you just hit a wall and can’t think of anything worth recording. Rest assured, the possibilities are endless. Here are 42 content ideas you can use for your video marketing.
NOTE: if you need convincing that videos are really worth your time and effort, read this.
Who are you?
Tell your viewers who you are and what you are all about.
This is a great video to use in response to friend requests. (here’s my example)
Tell a story from your life experiences that illustrate the point of the video.
Record yourself reading something inspirational.
Record yourself reading one of your blog posts.
Answer questions that repeatedly come up from your teammates.
Teach how to do something.
Address common excuses people have for not taking action.
Show how you use the different tools you are using to grow your business.
Report on an event – either one that you attend in person or attend online.
A day in your life … video your entire day, then edit it or speed it up
Do a FAQ about your product/business/service
Don’t have questions available? Use Yahoo or Quora to grab relevant questions that you can answer.
Storyboarding … record a video of you using a whiteboard to illustrate a concept
Holiday greetings – every holiday is a great opportunity to create a video message
Tour the back office of your product/service/company … show people what’s available
Solicit questions from your viewers … do an Ask Me Anything video to elicit engagement
Announce an upcoming product release
If you dare, record a video on a controversial subject
Do a series on the top ten tools you use in your business
Introduce new teammates and share the excitement you hold for their success
Record unpacking a new product or book
INSIDE TIP: Use YouTube as a resource for content ideas. Type a keyword in the search bar and see what comes up in the drop down. There’s some valuable titles and content ideas there.
One of the best techniques I’ve learned to be consistent with creating videos is to announce a series that you will be doing. Could be 7 days or 30 days on a particular topic. Your announcement to the public creates accountability for you to follow through each day.
Some of these tips suggest interviews which you might think is impossible because you do not live near that person. Solution? Use Google hangouts. That’s what I did for this recent interview with Greg Kuhn, author of “Grow a Greater You.”
Remember that brevity is key to your videos. Of course, some types of videos will not lend themselves to be cut off at 2 minutes. Understandable. Just be sure that you mix it up and offer more quick videos than the longer ones.
Also remember that each video should have a CTA (call to action). That doesn’t mean you “sell” in every video. Your CTA has to be appropriate for the message of the video. Make it congruent with what you have just shared. You can always ask people to subscribe to your newsletter. That is an unobtrusive request that most will respond to.
Hope you now have some ideas for videos rolling around in your head.
Tomorrow’s article AND VIDEO will share how to create videos if you are too shy to be in front of the camera.
P.S. Every video that you create can also be a blog post.
This is the best time-saving action you can take, and it adds
exposure to YOU. If you don’t have a blog set up yet … it’s time. http://www.join21daybloggingchallenge.com?id=bruceandtrisha
Over the last few months, another Facebook algorithm change has brought substantial increases in the promotion of native videos.
Not long ago, it would have made sense to share a link to a YouTube video on Facebook. Today, that’s not true. It’s now significantly more effective to publish directly on the platform itself if you want to get massive engagement. That’s because Facebook videos are only 5% of all posted content, but get disproportionately high engagement. And more videos are being posted to Facebook all the time – global leaders in social video like GoPro and Red Bull started posting video content to Facebook more than to YouTube in 2014. (source: Social Bakers)
For more on social video, check out this Slideshare.
While the average internet marketer is not competing with the industry giants like GoPro and Red Bull, it is still important to make use of the increased exposure your native videos will give you on Facebook.
Especially now since the buzz about native videos on social media platforms is gaining popularity.
Did you participate in the Ice Bucket Challenge this past summer?
That was one of the key events on Facebook that led to the Facebook algorithm change.
Remember the viral video craze a couple of years ago? It ran its course and it’s done. (over there on the sidebar, you can see the
one and only video I had go viral on Facebook)
Pictures are still the most common type of post on Facebook, but now that native videos are getting higher engagement, it’s time to pull out the camera and shoot some videos.
Native videos are ones that you create and upload directly to Facebook. The day of sharing YouTube links is over.
Now, of course, I would recommend you do both. Upload your video to Facebook AND YouTube. Take advantage of any exposure you can get. Win/win!
There are two kinds of videos to create.
1. Personal Videos
Personal videos show you having fun with your family, traveling or just in your own backyard. Birthday parties, new grandbabies, your teenager getting her driver’s license, etc.
These videos give people a glimpse into your personal life and show that you are a real person. It’s true that people love to live vicariously through others … so record the fun times.
Post these to your personal profile on Facebook.
They are not marketing videos in the sense of promoting a business opportunity, but they do market the most important element of your business … YOU.
2. Marketing Videos
These videos are designed to deliver value to your followers. You can teach a concept or a skill, share an inspirational message, give a review of great books, tell about someone or something that helped you in your life.
These marketing videos, when structured properly, will add credibility to you as a business owner and will attract people to you.
Post these marketing videos to your FanPage.
Both kinds of videos are important. So do both.
INSIDE TIP: Share your personal videos to your FanPage.
Share your marketing videos to your personal wall so that your Page gets even more exposure.
VIDEO MARKETING Do’s and Don’ts
Create short videos, two minutes max.This is especially important when you are just beginning.Face it, people have short attention spans. We skim over stuff faster than a speeding bullet these days.A video that is 5, 7 or 10 minutes long will not get the attention of most people, unless you are a guru who has been delivering valuable training for quite some time.You might have a lot to say, but no one will even click on the video if they see it’s several minutes long. That’s the grim reality of the nature of this microwave society.
Introduce yourself quickly and then hook them to keep watching.A hook can be a question or a bold statement that rocks them a little. A question asked holds them longer because they naturally want to hear the answer.
Deliver your message in a clear and concise way. Stay on topic (which is necessary since you only have 2 minutes to do this.)
Include a CTA (call to action) at the end of your video.This is where many fall short. They abruptly end the video without giving a CTA or else they stumble over the CTA as if it’s an afterthought.
Your CTA could be asking your viewer to:
Subscribe to your newsletter
Message you on FB
Leave a comment below
Go to your blog
Go to your Fan Page
Attend a training hangout or webinar or a conference call
Go to a capture page
People want to be told what to do and you absolutely must give them directions in your CTA.
Practice this before you shoot your videos. Make sure your CTA flows easily and naturally.
In the upcoming blog posts I will give you tons of ideas for your content, show you how to make videos if you are too shy to be in front of the camera and share examples.
But for today, shoot some videos just to get used to being in front of the camera. Have fun with this. You’re going to be a ROCKSTAR!
And for laughs … watch the very first video I ever made with Bruce. A long time ago, before the Naked Hippies Roadtrip was born …
Before I wrap this up, remember that you do not need fancy video equipment to start making videos. In fact, your smart phone is one of the best video tools you have.
Remember also, that with practice, making videos will become second nature to you.
Get out there and practice today. More to come tomorrow!
