You might say the hardest person to sell is a friend …
or a family member.
Or is it …
The one who has been scammed one too many times?
The one who is strapped for cash?
The one who is already partnered up with another company or system?
The one who stalls making a decision for days/weeks/months?
NOPE!
The hardest person to sell is YOU!
[Tweet “If you don’t believe in yourself AND in what you are selling, you’re screwed from the start.”]
People have a keen sense of smell when it comes to confidence …
and if you are not 100% sold on what you are sharing with others, it will smell as bad as meat rotting in the garbage.
Your success really all comes down to belief.
It’s a two part equation:
FIRST: Believe in your product or service, and customers will line up to buy.
In sales, it’s not what you say; it’s how they perceive what you say. –Jeffrey Gitomer
When you are “sold” on your product or service, the energy that emanates as you speak to someone is felt, not just heard.
Have you ever had a wonderful dinner at a restaurant? How excited were you to share your experience with others?
Or, have you ever found a hairdresser or physical trainer or dentist that gave you the best service you have ever received?
I’m sure you couldn’t wait to tell your friends about it. You raved about the experience. You couldn’t say enough good things about it!
When you can get as excited about your business as you do about your hairdresser, a restaurant, a great movie or a fantastic sale at a local department store, the results you achieve will change dramatically.
[Tweet “Their hesitancy to buy is caused by the hesitancy of your belief.”]
The best way to get excited and build confidence and belief about what you are “selling” is to KNOW what you selling.
Invest time in the back office going through everything, and I mean everything … the training, the products, the commissions.
It’s not that you will need to share ALL this knowledge to make a sale; it’s that knowing what you have to offer will help solve a problem your prospect is having as your conversation continues.
All that selling requires is for you to provide a solution to someone’s pain or provide a means of pleasure to lead them to a decision.
A good decision is based on knowledge and not on numbers. -Plato
The more you know about your product and service, the greater number of people you will help, and the greater your income will be.
Once you have this knowledge and understanding, you’ll have “sold” the hardest person to sell.
Not everyone is cut from the same mold and when you have a complete knowledge and understanding of your product/service, you’ll be able to match your product/service to their needs.
Gaining the knowledge of your product or service will gain you confidence … which leads to belief … which leads to trust … which leads to sales.
SECOND: Believe in yourself and you will be unstoppable.
But you will be stopped in your tracks if you feel that you are not good enough, smart enough, or creative enough to achieve what you want in life.
[Tweet “A lack of self-worth will afflict and affect every conversation you have with prospects.”]
The energy behind your spoken words is sensed by others. If you are doubtful, fearful and desperate to make a sale, it will be felt, no matter the words they hear.
Successful entrepreneurs know the hardest person to sell is themselves. This is why they invest time and money for personal development.
It’s not who you are that holds you back,
it’s who you think you’re not.
How to begin to believe in YOU?
The hardest person to sell is YOU.
Once you’re “sold,” the possibilities are unlimited.
Here’s to you!
Trisha
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P.S. What if you could meet with a group of people who would inspire and encourage and believe in you? What if you could join in the study and discussion of great personal development books?
What if one hour a day could give you the tools and knowledge to help you begin to believe in YOU?
You can and you will!
Dial in to the Journey To Magnificence call:
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