It’s GROUNDHOG DAY 2015
and a great time to learn do’s and don’ts “Groundhog” marketing tips from this furry little rodent.
Nature is the best teacher, no matter the topic. It might seem weird that a groundhog could provide marketing lessons for online marketers, but here’s what I learned about groundhogs and how it applies to you as an online marketer:
GROUNDHOG DON’TS
FOR ONLINE MARKETERS
1. Don’t Be Destructive
Groundhogs are destructive little creatures, causing damage to trees, crops, wiring, irrigation systems and even foundations of building.
Make sure as an online marketer that your actions are not destructive to a team, a system, or the goodwill of the industry.
Always be positive, never complain and choose to always take the high road in your discussions with others about your business, your teammates, your leaders and your sponsors.
2. Don’t Disappear
Groundhogs hibernate from October to early spring.
If you have a hit-and-miss kind of marketing activity, it will reflect in your business, it will not grow. It you are all fired up for a couple of weeks, then lose your steam and stop taking action, you lose the momentum – you are right back at the starting gate.
It is your consistency in showing up and providing value to the marketplace every day that determines your success. Daily consistent action.
3. Don’t Go It Alone
Groundhogs are solitary creatures.
You don’t want to do this alone. As a marketer, you definitely will benefit from being surrounded by others who have achieved what you desire to achieve and by those who are working right along with you to grow their own dreams.
There is strength in numbers. Motivation and support and mentorship is invaluable to your success. People will reach out and help, others will believe in your dream as much as their own, teammates will depend on you to lead by example.
Don’t go it alone.
GROUNDHOG DO’S
FOR ONLINE MARKETERS
1. Take Daily Action
Groundhogs emerge from their burrows to continuously gather food.
As an online marketer, especially when you just getting started in the business, this is the time of daily activity, or what we call the grind.
You put in the hours now, so you can enjoy the fruits of freedom later. I know you’re thinking, “I left the daily grind and now you’re telling me I have to grind daily?”
Yes. It isn’t easy at first … but it’s so worth it when you realize one day that your business is running on autopilot while you take your family to the beach, or to Hawaii for a month!
2. Protect Your Team
Even though groundhogs are solitary creatures, as a species, they work to protect each other. For example, they communicate with one another using high-pitched thrills to warn each other of an approaching threat.
You become part of the whole. And you as an online marketer must protect the team as you develop leadership skills. This industry provides the best way to create a steady income to fund your freedom lifestyle, but there are unethical marketers lurking in the shadow that could suck the energy and life right out of your team.
3. Build Your Network
Groundhogs dig complex multi-chamber burrows that they use for hoarding food, nesting and hibernating – to sustain their life.
As an online marketer, you will also build a complex multi-chamber network of prospects, clients, teammates, and other network marketers to sustain your business.
Building a list of prospects and clients is one part of the network, and the lifeblood of your business.
Networking with other online marketers provides as source of masterminding and resources and training, as well as building your credibility.
Networking and communicating with your team is vital to maintaining the strength and culture of the team.
One more important lesson from the Groundhog…
Your future is not determined by
your shadow.
Every year, on February 2, the tradition continues …
Punxsutawney Phil is pulled from his burrow to forecast the weather for the next six weeks.
I’m pretty sure that either way, he’s right. There will be six more weeks of winter, or it’s six weeks til spring.
Here’s the lesson from the Groundhog Day tradition:
Whatever shadow is following you, it doesn’t predict your future.
Your past does not equal what you can do to change your future.
It is entirely up to you whether you allow others to see a shadow and predict you’ll fail at this business …
or whether you choose to see the light and decide that noone else will determine your outcome.
So, you see, we can learn some valuable marketing lessons from a groundhog.
If this article was helpful, leave a comment and share it with others.
I appreciate it!
Trisha Barnes
p: 573-881-6715
f: Find me on Facebook!
P.S. In honor of Groundhog Day AND because it’s Bruce’s
birthday, I have a free gift for you.
The Simple Freedom Booklet … yours to download and
study and to use to create simple messages to generate
cash flow to your pockets!
Click here to get the free book.